Hi I'm Alice
I design learning experiences that stay, that take people deeper.
Most courses don't get finished. Most training doesn't stick. Most learning fails—not because the content is bad, but because the experience is poorly designed.
I fix that.
I combine learning psychology (how people actually absorb information), design thinking (how to guide attention and create clarity), and strategic copy (how to connect and convert) to create experiences that work.
I work with course creators, coaches, L&D teams, and business owners who have knowledge worth sharing and want to share it properly.
If you're drowning in software options, struggling with completion rates, or trying to package your expertise in a way that actually helps people-let's talk.
What Makes This Work?
Learning Psychology:
I understand how people learn - from teens to adults, beginners to experts. I structure information the way brains actually process it, not just the way it makes sense to the expert.
Design Thinking:
Good design guides. I create visuals, layouts, and experiences that lead learners from confusion to clarity without getting in the way.
Strategic Communication:
Words matter. I write learning and training that connects with your audience, explains complex ideas clearly, and drives action.
Background & Experience
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I've worked with the Training Team at Historic England
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I've designed academic curriculum's and developed training programs
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I've designed compliance training for corporate organisations and worked with agencies to create learning experiences.
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I hold a Master's in Education, a P.G.C.E. and a Professional Diploma in Digital Learning Design.
