Hi I'm Alice
I design learning experiences that stay, that take people deeper.
Most courses don't get finished. Most training doesn't stick. Most learning fails—not because the content is bad, but because the experience is poorly designed.
I fix that.
I combine learning psychology (how people actually absorb information), design thinking (how to guide attention and create clarity), and strategic instructional design (how to structure transformation) to create experiences that work.
I work with learning agencies, L&D teams, course creators, and business owners who have knowledge worth sharing and want to share it properly.
If you're drowning in software options, struggling with completion rates, or trying to package your expertise in a way that actually helps people - let's talk.
I design learning architecture, not just courses.
Most training focuses on information transfer. I focus on behaviour change. That means starting with what people need to DO differently, then designing the learning experience that gets them there.
I use frameworks like Action Mapping to identify performance gaps before touching any authoring tools. Because if you start with content instead of outcomes, you'll create training that informs but doesn't transform.
Good design helps good learning.
I come from a creative background—art and photography teaching, critical thinking, design thinking processes. I bring that lens to every learning project.
Visual hierarchy, narrative structure, multimedia choices, scenario design, every design decision either supports the learning outcome or it doesn't. There are no neutral choices in learning design.
I meet learners where they are.
Adult learners have jobs, priorities, and limited time. I design training that respects that reality. No fluff. No "nice to know." Just clear, structured learning experiences that deliver transformation efficiently.
